When a new or potential member asks about the benefits of Chamber membership, there is a lot to talk about.
A national study by The Schapiro Group, an Atlanta-based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members.
Results of the Study showed:
- When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it.
- Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
- Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.
- 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
The study also has good news for businesses that sell to other businesses.
When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it.
The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
We couldn’t agree more! Download this snapshot of your Direct Benefits of Membership. Additionally, stop in our office, email, or call (715) 384-3454 to find out more about any of our membership benefits.
Are you already a member of the Chamber? Want to know how to get more out of your membership? Click to download this checklist on ideas to getting more from your membership or for the top ten basic steps to make your membership one that can provide you a strong return on your investment.